H S White & Son is a family owned company that has been a marketer and distributor of New Zealand's leading cycle products for over 45 years. Incorporated in Auckland in 1964, we have traded on the strengths of high levels of customer service as well as high quality brands and products, and with our extensive network of distribution to retail outlets throughout the country we have been able to push our brands to all corners of New Zealand.

We are the New Zealand agents for Alpha Helmets, Chris King, CST, Fibrax, IceToolz, Lizard Skins, Muc-Off, Nokon, Planet Bike, Sigma, Slime, Showers Pass, Trik Topz, Velocity and the original Alpha Rack. We also stock and distribute ACS BMX Components, Control Tech, Eagle Eye Reflectorised Products, Ibera, Pazzaz, Velo, Wellgo, Zefal and numerous other parts and accessories.

With our team of dedicated staff we are consistently working on providing the highest levels of customer service and satisfaction by providing high quality products supplied to our customers as fast as possible. With our 12,500 square foot premises located in Palmerston North, in the lower part of the Manawatu region, we are in a prime distribution location for both the North and South islands, and with our policy of despatching all orders the day they are received you can be confident in getting what you need, when you need it.