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FIFTY3eleven is New Zealand's premier men's cycle clothing company, designed and run right here in New Zealand by the same people who make the Athena range of women's cycle clothing.

Designed and manufactured in Christchurch from the highest quality materials sourced locally and internationally, FIFTY3eleven cycle clothing is at the forefront of cycling apparel in New Zealand and after several years of research and design they are able to offer some of the most technically advanced materials and manufacturing process available in the cycling apparel industry.

With over 30 years of riding experience, the team at FIFTY3eleven love getting out for a ride and certainly know what makes a good cycle top and shorts. This experience is shown throughout the ranges of both FIFTY3eleven and Athena products, with a strong emphasis on style, fit, comfort, technical function, development and quality.