About Us

H S White & Son Ltd is a family-owned company that has been an importer and distributor of leading cycle products for almost 60 years. Incorporated in Auckland in 1964, we have traded on the strengths of high levels of customer service as well as high quality brands and products. With our extensive network of distribution to retail outlets throughout the country we have been able to spread our brands to all corners of New Zealand. We also offer Drop-Ship services on behalf of our retail dealers.

We carry a wide range of bicycle parts and accessories and are the New Zealand distributors for CST, Proviz, Zefal, Oxford Products, Lizard Skins, M-Wave, IceToolz, Ravemen, Planet Bike, Willworx, Halo, Fibrax, Bone Collection, Yedoo, PDW, Chamois Butt’r, ACS, Velocity, KORE, and Cool-Tac.

With our team of dedicated staff, we are consistently offering the highest levels of customer service and satisfaction by providing quality products supplied to our customers as fast as possible. With our 12,500 square foot premises located in Palmerston North, in the lower part of the Manawatu-Wanganui region, we are in a prime distribution location for both the North and South islands.